Heya friend!

Carl here. You signed up to receive updates about Ymir, the WordPress serverless DevOps platform that I’m building.

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INTRO

Quiet cycle. Just been continuing to do small changes across various parts of the platform. So nothing major to announce on that front.

For marketing week, I published the article I'd been working on. I also did a bunch more videos.

I'm debating doing a larger development cycle. I'll talk about it a bit more throughout the report.

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PRODUCT

You can always view the history of Ymir's product development at https://ymirapp.com/changelog.

This cycle, I focused on doing changes to the plugin and PHP runtime. I haven't wrapped up work on the plugin yet. That's the first thing I'll focus on this week.

I created a small road map of things I want to wrap up. At the end, I have a note to start the next new big feature. If I get to it, I might start and just work on it until it's done.

Like I mentioned before, I struggle with those larger features and this two-week cycle. But I think I might be able to make it work by restructuring my marketing week a bit.

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MARKETING

I had two goals for this week. I wanted to publish my next Ymir blog article. I also wanted to make more videos. I managed to do both!

First, there was an article on being a WordPress sysadmin.

​An honest conversation about being a WordPress sysadmin >>​

It did quite well on social media, so happy with that! Then I did a bunch of YouTube videos:

• ​Command for cleaning up your Docker deployment images​
• ​Commands for managing database users​
• ​What's the difference between the deploy and redeploy command?​

I started linking to these videos from the Ymir documentation as well. So I think they're a good time investment on my part. I also enjoy making them which helps even if they're not the most effective.

Videos is how I think I can pull off large development cycles. If I just do videos and share progress as I'm building these larger features, it might just be good enough. So that's what I think I'll try to do.

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BUSINESS

You can always view Ymir's up-to-date business metrics at ymirapp.com/open. They're updated every 10 minutes.

I'm up to 22 subscribers! I've had a lot of trials this month. I still have 5 active trials.

I'm pretty sure at least one of these will convert. Three of them started the trial and then cancelled right away. Those never converted so far.

I was talking with a friend who asked about conversion. Overall, Ymir has a very good trial conversion. I don't calculate it, but I'd say over 50%. It's almost 100% if they don't cancel right away. I assume this will get worse as the volume of trials goes up.

I'm starting to feel a bit better about Ymir's chances of success. I'm still far from the 100 or so subscribers I need to be fully sustainable for me. I also can't help but worry the whole thing will collapse at any moment. I think most people in business have that feeling though.

Carl